CASEY RAY
Commercial Growth Partner
FRACTIONAL COMMERCIAL & SALES SERVICES
Senior sales leadership for small & medium sized businesses. From commercial strategy to hands-on sales execution, I help improve performance, revenue & profitability.
SOUND FAMILIAR?
Revenue is being left behind
Revenue streams you're not pursuing or can't see. Good opportunities slip through the cracks.
You're carrying too much
Every deal, question & decision runs through you. Or sales just isn't your thing, & you'd rather get back to the work you love.
No one is leading sales
No targets, no rhythm, no one holding the team to account. Everyone's doing it their own way.
Money is leaking
Growth has outpaced your systems. Costs have crept up. You're not sure where the margin is going. No one really understands the numbers, so how can you set targets & manage your revenue generating teams?
You've built something good. Sales just isn't keeping up.
Sales have stalled. Enquiries come in but don't convert. Follow up is patchy. Good opportunities slip through the cracks.
You're carrying too much. Every deal, question & decision runs through you. You can't step back without sales slipping.
No one is leading sales. No targets, no rhythm, no one holding the team to account. Everyone's doing it their own way.
Money is leaking. Growth has outpaced your systems. Costs have crept up. You're not sure where the margin is going.
Or things are going well & you need help getting to the next stage of your growth journey.
HOW I CAN HELP
Big business principles. Built for small & medium sized businesses that need leadership without the full-time hire.
The things that make big businesses money: a clear sales process, strong sales leadership, accountability & knowing your numbers.
I get inside your business, close to your customers, people, process & tech, then remove the friction so sales can do what it's meant to do.
WAYS TO WORK WITH ME
Commercial & Sales Growth Review
A practical review of your sales performance, customers, processes, people, tech & costs. A prioritised list of action items alongside a 30, 60, 90 day plan.
Talk about a review →Commercial Growth Projects
For businesses that don't need ongoing leadership but do need one part of the commercial engine fixed. Defined projects, from sales process & customer management through to CRM, pipeline, systems & costs. I lead the work & bring in specialists where needed.
Talk about a project →Fractional Sales Leadership
For businesses that need a senior sales leader but aren't ready for a full-time hire. Embedded leadership across sales strategy, pipeline & forecasting, targets & KPIs, the weekly sales rhythm, & building & coaching your sales team.
Talk about fractional leadership →Sales Service
For businesses that need experienced sales capability driving revenue now. Hands-on support inside your business across customer conversations, pipeline, account growth, negotiation & closing.
Talk about sales support →Flexible leadership without the full-time hire. I can build it & hand it over to your team, or stay on as your fractional sales leader.
Not sure what's really holding sales back? Start with a quick chat. Call 0434 522 983.
FRACTIONAL COMMERCIAL & SALES SERVICES. The right fit depends on where you're at. Flexible senior leadership, without the full-time hire. I can build it & hand it over to your team, or stay on as your fractional sales leader.
01 Commercial & Sales Growth Review. For businesses that know there's more in them but aren't sure where it's leaking. A practical review of your sales performance, customers, processes, people, tech & costs, with clear recommendations on what to fix first.
02 Commercial Growth Projects. For businesses that don't need ongoing leadership but do need one part of the commercial engine fixed. Defined projects, from sales process & customer management through to CRM, pipeline, systems & costs. I lead the work & bring in specialists where needed.
03 Fractional Sales Leadership (my core service). For businesses that need a senior sales leader but aren't ready for a full-time hire. Embedded leadership across sales strategy, pipeline & forecasting, targets & KPIs, the weekly sales rhythm, & building & coaching your sales team.
04 Sales Service. For businesses that need experienced sales capability driving revenue now. Hands-on support inside your business across customer conversations, pipeline, account growth, negotiation & closing.
Not sure what's really holding sales back? Start with a quick chat. Together we'll work out whether it's leadership, your sales process, your team, your costs or something else entirely. Call 0434 522 983.
HOW IT WORKS
It starts with understanding what's really going on. Then we fix what matters, lead the team & measure.
tech & costs
changes that matter
& revenue
measure
Let's find the money you're leaving on the table & go get it.
It starts with understanding what's really going on. Then we fix what matters, lead the team & keep measuring.
1. Review. People, process, tech & costs.
2. Recommend. Prioritise the changes that matter.
3. Implement. Action.
4. Lead & Sell. Team, pipeline & revenue.
5. Measure. Review & measure, then back to review.
Let's find the money you're leaving on the table & go get it.
THE FOCUS
The four pillars I focus on are:
Revenue
Find & capture new & existing customer opportunities.
Performance
Improve the people, processes & technology supporting sales. Clear roles & ways of working, with simple systems that clear the friction so your team can sell. A CRM set up properly, because every business needs to understand their numbers & plan properly.
Profitability
Spot inefficiencies, unnecessary costs & ways to improve margins.
Execution
Help make the changes happen, rather than simply recommend them.
Everything I do comes back to four things.
Revenue. Find & capture new & existing customer opportunities.
Performance. Improve the people, processes & technology supporting sales.
Profitability. Spot inefficiencies, unnecessary costs & ways to improve margins.
Execution. Help make the changes happen, rather than simply recommend them.
EXPERIENCE THAT SHAPES THE WORK
Sales & Commercial Leadership
16 years in sales with more than a decade as a Corporate Account Director owning the P&L for major accounts.
Complex Solution Sales
Long sales cycles, complex negotiations & multiple stakeholders across IT consulting & professional services. Including negotiating supply partner, vendor & distributor agreements that land a win-win for the business & client.
Teams & Culture
Bringing cross-functional teams together & building a culture that keeps them performing, while delivering real outcomes for internal & external stakeholders.
Sales Process & Systems
Hands-on with the CRM, pipeline & forecasting disciplines behind complex sales, with clear roles, responsibilities & ways of working across sales & delivery teams.
Sales & Commercial Leadership. 16 years in sales, including more than a decade as a Corporate Account Director. I owned the P&L for my accounts, so I know where money is made & lost.
Complex Solution Sales. Long sales cycles, complex negotiations & multiple stakeholders across IT consulting & professional services. Including negotiating supply partner, vendor & distributor agreements that land a win-win for the business & client.
Teams & Culture. Bringing cross-functional teams together & building a culture that keeps them performing, while delivering real outcomes for internal & external stakeholders.
Sales Process & Systems. Setting clear roles, responsibilities & ways of working, then building simple processes & systems that clear the friction out of the way, so sales teams can do what they're there to do. Sell. Process to enable, never to inhibit.
WHO I WORK BEST WITH
Small to medium businesses that know they need sales leadership.
Owner operated, or with a small leadership team in place.
Established, with a good product or service underneath.
You don't need a full-time sales leader, but you need the help.
Ready to make changes, not just talk about them.
I work as an extension of your team.
FAQS
What is fractional sales leadership?
A senior sales leader working in your business flexibly. You get the experience & accountability of a sales director, for the days you actually need, without the cost of a full-time hire.
How is this different to hiring a consultant?
A consultant tells you what to do. I help you do it. I work inside the business as part of your team, close to your customers, pipeline & people, & I'm accountable for the outcome.
Where do we start?
Wherever makes sense for you. Some businesses want a review first, others already know what needs fixing. We'll work out the right starting point together.
How much does it cost?
It depends on the scope & how much time you need. We'll work that out in a quick chat, then agree a fixed fee or monthly package. No surprises.
Do you work on site?
Yes. I'm Melbourne based & work on site from the CBD to the Mornington Peninsula. I also travel to work with businesses Aus-wide.
What if you're not the expert in something we need?
I'll say so. I lead the work where it's in my wheelhouse & bring in trusted specialists in marketing, tech, finance or operations where it isn't.
LET'S TALK
Call or send through an enquiry & let's chat about how I can help.
Casey - 0434 522 983
Melbourne based, from the CBD to the Mornington Peninsula. Travelling Aus-wide.